True To Our Roots

The science to excel, the freedom to create. It’s why we started INTENZE, and the commitment to pouring the science and soul of tattoo into every bottle of ink has guided us along the way.

We don’t have MBAs. We aren’t VC backed. We’re artists who wanted a harder-working, higher-performing ink, so we decided to make our own. That was back in 2002. INTENZE was the first company to label its bottles, the first to offer a 54-color set, and the first to publicize ingredients.

Gradually, we began to refine the product and process, realizing that a remarkable pigment performs for any artist, under any condition. Too deep, too crooked, overpowered and underpowered machines—we tested formulations relentlessly to come up with the right colors and consistency that help artists pursue their craft and create work that shatters boundaries.

Creating safer ink is complicated. It takes longer. It’s more expensive. But where others see safety regulations as a hassle, we see them as a responsibility and an opportunity to raise the standard in an industry we’re passionate about.

It’s a process that begins and ends with testing. Ensuring each formulation works effectively on our skin under various conditions is the first step. Then we let our network of artists test the same pigments, incorporate their suggestions, and adjust accordingly. Then each batch of INTENZE ink is mixed, sterilized, and bottled in a Clean Room before it’s sampled and tested again.

Your customers deserve to know where your ink comes from. You deserve to know. Every bottle of ink we produce is marked with a unique, individual code. Like a fingerprint, it identifies the time, place, and technician who handled it.

Innovation from Every Artist

Inspiration isn’t any good unless you do something with it. INTENZE artists are breaking ground with a combination of craft and technology, and it shows in their art. Discover our family of artists here and learn what innovation in tattoo art truly looks like.

It Was Always About the Art

It started from scratch. One color, a garage, and an artist who wanted to create art no one had ever seen before. Check out the history of INTENZE in Mario Barth’s own words.

Putting It to The Test

There’s only one way to ensure our ink goes in easily and heals brightly. Our litmus for excellence starts with testing it on ourselves.

We don’t create ink to maintain the status quo. Breaking new ground begins with the tools that enable artists to explore, create, and elevate their work to new levels. Click to learn more about the fundamentals of INTENZE ink.

Choosing pigments is something we don’t take lightly.

Bright, vibrant colors, consistent formulas, and reduced metals and toxicity: A lot hinges on getting it right, including your art.